Start with one thing. Trade up.

Create a campaign with a start item and a goal. Others make offers. You trade, confirm, and move closer to your goal—one swap at a time.

500+

Campaigns

1,200+

Trades

Growing

Community

How it works

The same idea that took a red paperclip to a house.

  • 1

    Start

    Create a campaign with something you have and something you want.

  • 2

    Offer

    Others browse and submit offers: they propose a trade for your current item.

  • 3

    Trade

    Accept an offer. Both parties confirm the trade to complete it.

  • 4

    Goal

    Your current item updates. Keep trading until you reach your goal—or beyond.

Inspired by a true story

In 2005, Kyle MacDonald traded a single red paperclip through 14 swaps until he owned a house—all in one year. His experiment proved that small trades can lead to big things.

Read the full story

Active campaigns

See what others are trading toward.

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No public campaigns yet. Be the first to start one.

Ready to trade up?

Join others who started with one thing and see how far they go.